The catalyst and untold story about launching this blog
Happy Monday everyone!
I am out of the shop today on a long weekend. Due to that I didn’t really feel like talking about automotive theory or vehicle systems. I thought I would tell you guys the story that pushed me to start this blog and get involved socially online.
In April or May of 2011, I had a conversation with my service manager. We talked about starting a Facebook page and Twitter account for the service department. This came about because the sales department had made several attempts and doing it, and failed. Like I said in my very first post, we [service department] have an awesome relationship with our customers. The service manager and I really wanted to take the relationship we had in the dealer and bring it online. We knew it would make a statement to other dealers that “THIS” is how to be a great service department.
I jumped in with both feet! In about a day, I started a Facebook page, made a twitter account and got the ball rolling! The ball dropped a few days later when we were told “We do not want multiple places for our customers to go”. I was pretty surprised. What that meant to me was, “We only care about selling people cars”. I could have totally read that wrong, but I doubt it. The service manager really went to bat for us. We usually see things eye to eye, and I know that he wanted to make the same impression that I did. The powers that be had spoken and decided they would rather pay a “social media” company than let us do it for free!
After a couple of days of being kinda pissed, figured I could just do this myself! I also had been giving my wife a hard time about starting her blog, so there was no reason I shouldn’t do my own. I got the domain, pickup up some hosting and launched this site! Something that you guys may or may not know is, I do not know much about computers. Well, computers that are not in cars anyway! I can’t tell you how many hours I spent watching YouTube videos trying to figure out how to build a website. I also want to thank Nick from Save Our Skills. He really helped me out early on. I launched the site on June 23 2011.
Just before launching the website, I scored a free copy of “The ThankYou Economy” from The Survival Podcast Gear Shop. It is interesting how somethings line up! The book talks about businesses that do it right, and how they use the tools online to do it! That just validated the fact that I needed to have a Facebook page and a Twitter account!(Be sure to follow them both!).
I have really started to gain some traction with both of those online tools. The really funny thing is, my dealership is moving in the opposite direction. I am not bashing them, just telling facts. I really do love my dealer. Like I said, the dealer pays a company to manage their “social media”. My favorite example of why this is bad comes from a Facebook post on New Years Day. The posted this statement “Happy 2012! What’s your top resolution? Mine is to laugh more!” Not exactly a thought provoking statement is it? Just to be clear, I am not busting on them, I just like being right. 🙂
I really want to thank the folks that decided to keep the dealers page a sales focused page. It really was the push that I needed to do this blog. Also, that to Kathi from Kruse Control INC. Our conversation on Facebook gave me the idea for this post. I have really enjoyed the interactions that have come from “social media”! A lot of the posts have come from questions or comments on Facebook and twitter.
I hope you guys have a wonderful Monday. Long weekend or not, make it a great one. I am lucky enough to be on my long weekend so I will be back in the shop on Wednesday!
http://www.krusecontrolinc.com/10-potent-posts-to-boost-facebook-automotive-social-media/
In response to “The posted this statement “Happy 2012! What’s your top resolution? Mine is to laugh more!” Not exactly a thought provoking statement is it? Just to be clear, I am not busting on them, I just like being right.”
I enjoyed reading this post, as I do the others. Keep at it!
Some companies do it right, some don’t. I am sure they will get it worked out.
understanding the Thank You Economy really does open eyes to how badly customer service has fallen over the years. I saw Gary V speak at a conference for Sales & Marketers of the internet in the fall. It was by far the highlight of the whole conference even with his colorful language. I’m really happy you started blogging for the benefit of others to see a side of dealers many have lost faith in as well as a benefit to you to express things to the social networking world. I’ve debated blogging myself for a few years now partly as I don’t want to target one thing with so many hobbies and skills I like to share. Maybe soon enough with your inspiration. 🙂
Every time I need my butt kicked in gear, I watch a Gary V presentation.
As far as starting a blog, dude if I can do it ANYONE can. For REAL! You could do a blog about teaching people the skills you know. That could be the subject. There is a blog called Save Our Skills that does something similar. Its worth checking out.
Thanks for the heads up on that blog. Added it to my subscriptions. I read a few already and really like the “sure fire way to make your child fat!” 🙂